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What is a Catalyst?

This video explains how these tiny pellets can help create cleaner energy and products from a wide range of feedstocks and aid refiners in reducing energy intensity and achieving net zero emission goals.

Title: What is a catalyst?

Duration: 2:27 minutes

Description:

This video explains how these tiny pellets can help create cleaner energy and products from a wide range of feedstocks and aid refiners in reducing energy intensity and achieving net zero emission goals. 

What is a catalyst? Transcript 

Transcript Body

[Background music plays]

Calm and thoughtful music

[Animated sequence]

Animation of mechanical towers of energy sectors.

Ever-increasing global energy demands and environmental concerns have forced us to seek a transition to cleaner, sustainable, and more efficient energy alternatives. 

 

[Background music plays]

Music swells

 

But who would've thought that one of the most effective solutions for energy efficiency would present itself in something so small?

 

[Animated sequence]

Animation of hand holding pill-shaped catalyst, transitioning to animation of a variety of catalysts.

 

[Background music plays]

Music changes to hopeful electronic music

 

This is a catalyst. What appears to be a simple inert pellet is in actuality so much more. With innovations to its composition, size, shape, and presented in numbers, these little guys enable the production of more and cleaner energy from a wide range of available feed stocks.

 

[Text display]

More, Cleaner Energy

 

[Animated sequence]

Animation transition to a stylized refinery.

 

When used in fuel production, they can reduce pollutant precursors, such as sulfur; improving fuel quality for reduced emissions. They can be nano-engineered to react at a molecular level; enabling refiners to meet stringent emission mandates.

 

[Animated sequence]

Animation of a cloud of catalysts shaped into various objects.

 

[Background music plays]

The music transitions to upbeat and drums are added. 

 

Biofuels, waste to fuels, and sustainable aviation fuels, as well as plastics, medical equipment, and shoes are all made through catalytic processes.

 

[Animated sequence]

Animation transitions to a laboratory environment, then a refinery.

 

At Shell Catalysts & Technologies, we are developing state-of-the-art catalysts that react with less heat, electricity, or steam in order to help refinery operators reduce energy intensity and achieve net-zero emission goals. 

 

[Animated sequence]

Animation of conveyor belts moving plastic products

 

Our innovative research is making plastic circularity possible where new plastic products are created from recycled feed stocks. 

 

[Animated sequence]

Transition to a cloud of catalysts. A battery and a steel beam appear.

 

And we are solving catalyst reclamation and recycling to preserve precious metals for reuse in batteries and steel.

 

[Animated sequence]

Various catalyst shapes are shown.

 

At Shell Catalysts & Technologies, we know that great things come from the smallest beginnings. 

 

[Animated sequence]

Gyroscopic pillars representing decades go by  in chronological order.

 

Catalysts have and will continue to play a vital role in the energy and petrochemical industries for decades. Join us in making every molecule matter and in leading the way to a cleaner energy future.

Produce low carbon fuels affordably & sustainably

The Shell Renewable Refining Process supports refiners looking to meet their renewable mandates and blending obligations. Capitalise on high upgrade margins and the increased profitability of biofuels.

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(Introspective music)

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Narrator: The oil and gas industry is transforming.

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Refinery operators are focused

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on their sustainability commitments,

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reducing debt, increasing capital investments,

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and modernizing business models.

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Meanwhile, uncertainty abounds.

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Refiners are faced with challenges,

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including oil price volatility,

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changing consumer preferences,

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and pressure to decarbonize faster.

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When facing these dilemmas,

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how can refiners make smart investments

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and maintain their competitive position?

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We need to start making smart changes

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to minimize the impact of market volatility

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and prepare for the future.

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At Shell Catalysts & Technologies,

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we see this as a time for reinvention.

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Out of uncertainty comes opportunity.

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Through refinery revamps,

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our experts can help transform operations

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and optimize efficiency

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by co-creating tailored solutions for existing assets.

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With extensive owner-operator experience,

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and more than three decades of working with third parties,

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we have the expertise to uncover cutting edge optimizations.

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Revamps often require minimal capital expenditure.

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Even complex revamps may only cost 20 to 50%

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of the capital required to build a new unit.

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This means that upgrading your existing assets

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can yield a significantly quicker return on investment

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compared to building a grassroots unit.

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And most importantly,

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revamps can help refiners thrive in the new reality.

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Let's collaborate to discover how your refinery

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can enhance margins and emerge stronger and safer.

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To get started, go to catalysts.shell.com/revamp.

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