With a low-capital revamp, refiners can respond dynamically to market challenges while
protecting their competitive advantage. Gain access to Shell Catalysts & Technologies’
industry-leading revamps expertise to learn the benefits of upgrading your refinery assets.
How can refiners make smart investments and maintain their competitive position? The current market isn't making it easy. At Shell Catalysts & Technologies, we see this as a time for reinvention. Out of uncertainty, comes opportunity.
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(somber music)
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Narrator: Refinery operators dealt
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00:00:06,570 --> 00:00:09,480
with a difficult 2019 due to low demand growth,
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and their struggles increased exponentially
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00:00:11,600 --> 00:00:14,840
with the coronavirus pandemic in 2020.
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Global economic challenges prompted a dramatic fall
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00:00:17,600 --> 00:00:18,920
in product demand.
8
00:00:18,920 --> 00:00:20,860
Gasoline and diesel sales dropped,
9
00:00:20,860 --> 00:00:24,210
and jet fuel sales fell by 60%.
10
00:00:24,210 --> 00:00:25,750
When facing this dilemma,
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how can refiners make smart investments
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00:00:27,940 --> 00:00:30,240
and maintain their competitive position?
13
00:00:30,240 --> 00:00:32,790
The current market isn't making it easy,
14
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but we should not simply wait out the situation
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00:00:35,210 --> 00:00:37,620
and hope for a return to normal.
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00:00:37,620 --> 00:00:39,840
At Shell Catalysts and Technologies,
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00:00:39,840 --> 00:00:42,730
we see this as a time for reinvention.
18
00:00:42,730 --> 00:00:46,240
Out of uncertainty comes opportunity.
19
00:00:46,240 --> 00:00:47,960
Through refinery revamps,
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00:00:47,960 --> 00:00:50,520
our experts can help transform operations
21
00:00:50,520 --> 00:00:54,260
and optimize efficiency by co-creating tailored solutions
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for existing assets.
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With extensive owner operator experience,
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and more than three decades of working with third parties,
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we have the expertise to uncover cutting edge optimizations.
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Revamps often require minimal capital expenditure.
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Even complex revamps may only cost 20 to 50%
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of the capital required to build a new unit.
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This means that upgrading your existing assets
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can yield a significantly quicker return on investment,
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00:01:21,510 --> 00:01:24,390
compared to building a grassroots unit.
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And most importantly, revamps can help refiners thrive
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in the new reality.
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Let's collaborate to discover
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how your refinery can enhance margins
36
00:01:34,190 --> 00:01:36,530
and emerge stronger and safer.
37
00:01:36,530 --> 00:01:41,193
To get started, go to catalysts.shell.com/revamp.
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00:01:43,115 --> 00:01:45,698
(bright music)
1
00:00:00,000 --> 00:00:02,583
(somber music)
2
00:00:05,020 --> 00:00:06,570
Narrator: Refinery operators dealt
3
00:00:06,570 --> 00:00:09,480
with a difficult 2019 due to low demand growth,
4
00:00:09,480 --> 00:00:11,600
and their struggles increased exponentially
5
00:00:11,600 --> 00:00:14,840
with the coronavirus pandemic in 2020.
6
00:00:14,840 --> 00:00:17,600
Global economic challenges prompted a dramatic fall
7
00:00:17,600 --> 00:00:18,920
in product demand.
8
00:00:18,920 --> 00:00:20,860
Gasoline and diesel sales dropped,
9
00:00:20,860 --> 00:00:24,210
and jet fuel sales fell by 60%.
10
00:00:24,210 --> 00:00:25,750
When facing this dilemma,
11
00:00:25,750 --> 00:00:27,940
how can refiners make smart investments
12
00:00:27,940 --> 00:00:30,240
and maintain their competitive position?
13
00:00:30,240 --> 00:00:32,790
The current market isn't making it easy,
14
00:00:32,790 --> 00:00:35,210
but we should not simply wait out the situation
15
00:00:35,210 --> 00:00:37,620
and hope for a return to normal.
16
00:00:37,620 --> 00:00:39,840
At Shell Catalysts and Technologies,
17
00:00:39,840 --> 00:00:42,730
we see this as a time for reinvention.
18
00:00:42,730 --> 00:00:46,240
Out of uncertainty comes opportunity.
19
00:00:46,240 --> 00:00:47,960
Through refinery revamps,
20
00:00:47,960 --> 00:00:50,520
our experts can help transform operations
21
00:00:50,520 --> 00:00:54,260
and optimize efficiency by co-creating tailored solutions
22
00:00:54,260 --> 00:00:56,020
for existing assets.
23
00:00:56,020 --> 00:00:58,800
With extensive owner operator experience,
24
00:00:58,800 --> 00:01:01,850
and more than three decades of working with third parties,
25
00:01:01,850 --> 00:01:06,200
we have the expertise to uncover cutting edge optimizations.
26
00:01:06,200 --> 00:01:09,810
Revamps often require minimal capital expenditure.
27
00:01:09,810 --> 00:01:13,390
Even complex revamps may only cost 20 to 50%
28
00:01:13,390 --> 00:01:16,220
of the capital required to build a new unit.
29
00:01:16,220 --> 00:01:18,680
This means that upgrading your existing assets
30
00:01:18,680 --> 00:01:21,510
can yield a significantly quicker return on investment,
31
00:01:21,510 --> 00:01:24,390
compared to building a grassroots unit.
32
00:01:24,390 --> 00:01:27,880
And most importantly, revamps can help refiners thrive
33
00:01:27,880 --> 00:01:29,133
in the new reality.
34
00:01:30,070 --> 00:01:31,760
Let's collaborate to discover
35
00:01:31,760 --> 00:01:34,190
how your refinery can enhance margins
36
00:01:34,190 --> 00:01:36,530
and emerge stronger and safer.
37
00:01:36,530 --> 00:01:41,193
To get started, go to catalysts.shell.com/revamp.
38
00:01:43,115 --> 00:01:45,698
(bright music)
Access the 6 application-based scenarios to gain insight on specific revamp solutions. Each scenario contains several
business case studies, technology analysis and insights for future applications.
Discover how low capital expenditures, high impact reactor internals can cost-effectively increase margins.
DOWNLOAD THE SCENARIOLearn how to exploit the inherent flexibility of a hydrocracker to meet the demands of the new reality.
DOWNLOAD THE SCENARIOUnlock downstream assets by increasing VDU fractionation performance with Shell deep-flash technology.
DOWNLOAD THE SCENARIODiscover how to enhance margins of distillate units by improving rate and operating severity.
DOWNLOAD THE SCENARIOPush the limits of selectivity and reduce capital expenditures with market-leading ethylene oxide manufacturing technology.
DOWNLOAD THE SCENARIOCapture the full potential and increase margins through the strategic integration of FCC-PT and FCC units.
DOWNLOAD THE SCENARIODiscover how low capital expenditures, high impact reactor internals can cost-effectively increase margins.
DOWNLOAD THE SCENARIOLearn how to exploit the inherent flexibility of a hydrocracker to meet the demands of the new reality.
DOWNLOAD THE SCENARIOUnlock downstream assets by increasing VDU fractionation performance with Shell deep-flash technology.
DOWNLOAD THE SCENARIODiscover how to enhance margins of distillate units by improving rate and operating severity.
DOWNLOAD THE SCENARIOPush the limits of selectivity and reduce capital expenditures with market-leading ethylene oxide manufacturing technology.
DOWNLOAD THE SCENARIOCapture the full potential and increase margins through the strategic integration of FCC-PT and FCC units.
DOWNLOAD THE SCENARIOPreserving Cash
REPURPOSE EXISTING ASSETS
less capital requirements than typical greenfield projects.
MARKET VALIDATION
SUCCESSFUL REVAMP PROJECTS
reference projects for building cutting-edge refinery solutions.
Owner-Operator Experience
APPLIED INSIGHTS
hydroprocessing reactors with improved performance from revamping and installing reactor internals.
Paul has over 28 years of multinational experience in the refining and petrochemicals sector, and is currently responsible for Shell’s global technology licensing organisation. He has held a wide variety of technical, commercial and strategic roles in Shell. Before taking up his current post, Paul was President of Shell Chemicals Arabia and Director of the Board of SADAF, a 50:50 joint venture between Shell and SABIC in Saudi Arabia.
Paul Rek VP Shell Global Technology Licensing
SPEAK WITH PAULWith his passion for finding hidden value for customers, Pankaj Desai has clearly found his vocation. He has worked with more than 50 customers to install new reactor internals in their units to help them to meet the ever-tightening industry regulations and product specifications.
Pankaj Desai Director Strategic Accounts
SPEAK WITH PANKAJChris Egby is the Downstream Licensing Marketing Manager for Shell Catalysts & Technologies. He has a wide range of experience in numerous technical applications, including hydrocracking, base oils and reactor internals, as well as commercial and business roles within Shell over the last 16 years. More recently, Chris has been focusing on technology and business strategies to address changes in downstream market dynamics.
Chris Egby Downstream Licensing Marketing Manager
SPEAK WITH CHRISPatricia Scozzafave is the Director of Strategic Accounts, Licensing and Services for Latin America. She has a wide range of commercial experience in technical services agreements, technology commercialisation and refining and petrochemical catalyst sales. Patricia had several commercial roles in Chemicals, Global Commercial and Shell Catalysts & Technologies over the last 19 years.
Patricia Scozzafave Director of Strategic Accounts, Licensing & Services
SPEAK WITH PATRICIAYour enquiry will be directed to one of our revamp experts who will contact you. This may involve a more detailed discussion with our technical specialists to explore potential opportunities for your unit(s).